Understanding the Deep Spotify Algorithm
Spotify is one of the most popular music streaming services available anywhere. Anybody who loves listening to fresh new music has this app installed somewhere on their smartphone.
It is not only the listeners who benefit from Spotify but also the musicians themselves. To be precise, Spotify offers up-and-coming musicians a chance to get their music heard by thousands, if not millions.
However, to utilize Spotify to its fullest potential, you need to understand the deep algorithm that it uses.
How does the Spotify Algorithm Work?
Spotify is essentially a sophisticated music discovery tool. It monitors a users’ listening habits and makes a suggestion on a new song he might like. That is the main purpose behind the Spotify Algorithm.
Spotify calls this algorithm BART, which means Bandits for Recommendations as Treatments. It analyzes the music that a listener prefers, breaks it down, and offers similar song suggestions.
There are three models that this algorithm uses to generate its recommendation:
- Raw Audio Analyzation – This model lets the app determine the overall vibe of the music, such as its tempo, beat arrangements, instruments, etc.
- Natural Language Processing – It detects the lyrical contents, language, etc.
- Collaborative Filtering – This element analyzes the users’ listening habits and tries to find similarities to suit their preferences.
These are the three models that can make or break your popularity on Spotify. If you know how to use these three elements to your advantage, you will be able to get your music heard by millions.
How to Crack the Spotify Algorithm
Utilizing the Spotify Algorithm and making BART act in your favor is the only way you can gain access to a wide follower base on Spotify. It takes a lot of hard work and strategy to make it work for you.
That is where we come in. Here are a few simple steps to beating the Spotify Algorithm and finding success on the platform.
1. Stats are Vital
Spotify is always checking the listeners’ response to a track. The first 30-seconds of your song are crucial. If you can get your listeners through at least the first 30-seconds of a song, Spotify will consider it as a positive sign.
It means your song has a low skip rate, and Spotify can recommend it to other listeners with a similar listening taste. Other statistical factors such as playlist feature or spike in listeners can also work in your favor.
2. Release Timings Matter
If you want the most traction for your song, you need to release it smartly. Typically, the first 24 hours of releasing a new track are the most important in Spotify. The app checks for listening time, skip rates, and the number of listeners during the first few days of release.
So before releasing a song, promote it and try to build up the hype as much as you can. The more your song plays on day one of release, the better.
You should also try to avoid the song or album release dates of big artists. Naturally, more people will be waiting for a new album from their favorite artist. This means they will not listen to your song during that time.
As for which day you want to release, Friday is the best one. It drastically improves your odds of gaining a chart position on Spotify. If your song gets featured on Best of the Week or Release radar, it can mean big things.
3. Label Your Songs Properly
Lack of proper information on your track is not a positive sign in the eyes of Spotify. You want to give all the related information regarding your song so that the app can find the perfect position for you on the platform.
Meta tags are extremely important for Spotify. You, as the artist, should try to provide proper information like the genre and mood of the song. Putting in the wrong data can act against you.
Your goal should be to get your music to people who share your musical taste. With the wrong metadata, Spotify will not be able to filter the right audience for your track.
4. Optimize Your Profile
At its core, Spotify is still a social media. That means, it relies on user data and tries to create a personalized listening experience for each user. But it also wants you to generate followers for the platform.
Optimizing your Spotify profile boosts your credibility and puts you in a good light on the platform.
Without understanding the deep Spotify algorithm, you can’t really expect to gain much on the platform. Sure, it takes time and effort, but it pays off if you stick to it.
These few tips will give you a solid chance of getting discovered and generating multiple followers for your music.